Instagram can turn into a deep, cavernous hole. Don’t you have those moments where you’re sitting on the couch, you open your app, and then all of a sudden an hour of your life has passed you by and, for a brief moment, you lose all semblance of time and space?

Well, the other day, I decided to capitalize on this behavior and jot down a few of the brands I had stumbled upon. It’s great to support smaller businesses trying to make it in this world. It’s also more sustainable. So see below a few recently discovered brands that are feeding my soul one image at a time.


yellow swimsuit from one of the INSTAGRAM BRANDS

Image via @ookioh on Instagram



Let me start with a newly discovered swimwear brand. OOKIOH swim is affordable, vibrant and flattering – all things I want in a swimsuit. The brand celebrates all female bodies, and bodies of water. It’s name is derived from the Japanese word Ukiyo, which translates to, “the floating world,” with each piece depicting scenes of travel, landscape and female beauty.

Find them on Instagram here:


OTHER BATHING SUIT BRANDS IM LOVIN: Onia // Skye & Staghorn // Amuse Society 


woman sitting in a whole in the wall

Image via @FRedaSalvador on Instagram


Next up: SHOES. Because we all love shoes. Designed in California, handmade in Spain, Freda Salvador shoes represent elevated, yet slightly unconventional styles that translate into your everyday. The shoes are subtle in design yet so distinctly different from anything you’ve ever seen. The brand, co-founded by two women, are pioneering an era based on inclusivity and encouragement – two things I think we can all get behind right now.

Find them on instagram here:


OTHER SHOE BRANDS I’M LOVIN: The Office of Angela Scott // Dear Frances // Shoes of Prey


Sonya Lee bag from one of the Instagram brands I am loving

Image via sonyalee_official on Instagram


What’s in my bag? That’s for another day. But what do I want my next bag to be? Sonya Lee! Built upon the belief that quality leather should define the shape of the structure, Sonya Lee creates progressive pieces that communicate this natural language. What’s currently a 14-piece collection, each item was created through the founders knowledge and infatuation with art, architecture and contemporary design. A post-modern dream if you ask me.

Find them on instagram here:


OTHER BAG BRANDS I’M LOVIN: Cult Gaia // Hammitt // Lili Radu // Armadio


woman wearing violet plaid shirt and white jeans

Image via @houseofsunny on Instagram


Now, the wardrobe. Structural designs meets funky patterns meets a fabulous color palette: this is House of Sunny. Based out of the UK, House of Sunny designs super-sized basics with silhouettes that the female body dreams of. The greatest thing about the brand? Their carefully designed basics last from season to season – so one top is good all year round. I love me some of that.

Find them on instagram here:


OTHER CLOTHING BRANDS I’M LOVIN: Sezane (they have a pop-up at the Grove rn!) // Realisation Par // Lykke Wullf 



Let me know in the comments if you have any other Instagram brands that you love!

Leave a Reply

Your email address will not be published.